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The free Fundraising e-guide, How to Become a Superstar Fundraiser, is an invaluable tool containing detailed examples and practical advice to help individuals and organizations plan a successful fundraiser. This guide is also for anyone who wishes to learn more about fundraising.


We designed this guide to look like a magazine, as opposed to a book, because we wanted to create a tool that was entertaining, easy to use, and more importantly, easy to understand. How to Become a Superstar Fundraiser simplifies fundraising and its terminology with a touch of humour.


Most of the tips and tricks in this guide are supported by relatable examples, many of which are taken from Ken’s two enormously successful fundraising campaigns for the Fondation franco-ontarienne. In only 3 years, these campaigns raised almost $3 million—1.5 times higher than what had been raised at the Fondation in the previous 23 years.


This guide is much more than a general reference; it is a tool, adapted to your specific fundraiser and financial goal. Furthermore, it can be used as a handbook in your search for partners and donors.


  • 1. The "Wow!” Effect

    Fondation franco-ontarienne
    • The Wow! Theory
    • Adding the Wow!
    • The “Ah!”Moment

    Presented by :
  • 2. Planning and organizing a fundraiser

    The Mobile Giving Foundation Canada (MGFC)
    • Comparing solicitation campaigns vs. awareness campaigns
    • Establishing a budget and setting financial goals
    • Building a team
    • Setting a timeline accordingly to schedule
    • The various ways to donate:
      • Planned donations: Bequests, in memoriam donations, endowments
      • Payment options: one-time donations or pledges
      • Donation forms
      • Payment channels: text-to-donate and online
    Presented by :
  • 3. The Sponsorship package : an essantial step

    Superstar Fundraising
    • Defining the Sponsorship package
    • Describing a detailed Sponsorship package
    • Providing visibility to donors and partners: examples
    • Recognizing donors and partners
    • Using a Sponsorship package wizard
    Presented by :
  • 4. Communication and marketing strategies

    Impression inc.
    • The search for donors and partners:
        • Who to approach?
        • How to approach them?
        • What attitude to adopt?
        • Why use a "Winner-Winner-Winner" concept
        • How to respond to "no"
        • When to use a trade in services
    • The marketing within fundraising
    • The marketing strategies
    • The essentials :
        • The importance of creativity and originality
        • The importance of protecting the image of your organization and partners
        • The advantage of using public thanks
        • The underestimated strength of personalization and marketing "one-on-one"
    Presented by :
  • 5. Fundraising activities

    La Fromagerie Coopérative St-Albert inc.
    • The assessment and group planning process
    • The activities to organize
    • The methods to improve and maximize revenue of your activities:
      • Having a twist
      • Celebrating your success
      • Having to spend money to make money
      • Using the proper technique: sound equipment, lighting and video
    Presented by :
  • 6. Online fundraising and making use of new technology

    Fundraising League
    • How to use new technology to your advantage
    • How to benefit from fundraising software
    • How social media fits within online fundraising
    • How to work with various online fundraising platforms
    • How to work with online giving pages
    • The Fundraising League
    Presented by :

Presented by

Fundraising Software

For Whom Was This Guide Written?

Foundations and organizations

  • members of their staff and board of directors 
  • volunteers
  • donors
  • business partners (i.e. clients and suppliers)


  • students and their parents
  • members of their staff
  • volunteers
  • those in charge of educational projects and fundraising 

Sports teams, associations and federations

  • athletes and their parents
  • members of their staff and board of directors
  • volunteers
  • business partners and supporters

Anyone interested in raising money for a worthy cause; for example, by

  • running or biking in a race;
  • climbing a mountain;
  • participating in the Shaved Head Challenge; or
  • taking part in Movember. 

Next conference


  • Logilys/ProDon

    Logilys/ProDon, est très fière d’agir à titre de partenaire principal pour la tournée pancanadienne « Devenez une superstar en collecte de fonds ». Par ses idées innovatrices, ses compétences en communication et ses talents d’humoriste, nous sommes certains que les conférences livrées par Ken Villeneuve sauront dynamiser tous les participants. 

  • La Fromagerie Coopérative St-Albert inc.

    C’est avec grande fierté que la Fromagerie Coopérative St-Albert Inc. s’associe à la tournée pancanadienne « Devenez une Superstar en collecte de fonds ». Fondée en 1894 et fidèle à la tradition de ses artisans, cette fromagerie francophone de l’est de l’Ontario est non seulement une référence en terme de qualité et de bons produits mais elle se fait un devoir de préserver l’élément francophone qui est la source des producteurs laitiers de cette région. Pour cette occasion, nous invitons toutes les entreprises francophones du pays à relever le défi de cette grande tournée historique.

  • The Mobile Giving Foundation Canada (MGFC)

    The MGFC is proud to be one of the major sponsors of the Superstar Fundraising Tour. With a shared passion for figuring out what makes fundraising successful, MGFC and Superstar Fundraising endeavor together through this partnership to bring greater awareness to the channel of mobile giving and to provide education to those that are new to the concept of text-to-donate campaigns. Throughout the tour, MGFC will be sponsoring at zero cost the set-up and maintainance of multiple text-to-donate programs within each of the provinces that the tour is planned to take place.

  • Impression inc.

    Depuis plusieurs années, Impressions a la chance de travailler avec Ken Villeneuve et de le voir se démarquer par sa créativité. Il a su être avant-gardiste en utilisant notre technologie pour personnaliser les outils marketing de la Fondation franco-ontarienne et ainsi, renforcir sa relation avec ses donateurs et partenaires. C'est pourquoi, nous sommes fiers de nous associer à la tournée « Devenez une superstar en collecte de fonds » et d’appuyer Ken dans son projet innovateur.

  • La Fondation franco-ontarienne

    Depuis plus de 27 ans, la Fondation franco-ontarienne grandit grâce aux contributions de ses généreux donateurs et partenaires afin de pouvoir remplir sa mission qui est d’appuyer des projets de la francophonie ontarienne. C'est donc avec plaisir que la Fondation s'associe à la tournée "Devenez une superstar en collecte fonds", une belle conférence qui saura faire profiter plusieurs associations et organismes dans leurs activités, tout comme la nôtre!